OUR STORY
OUR ROOTS

From a single butchery to South Africa's largest meat retail group — this is the story of Roots.

Since 2000

BUILT ON
COMMUNITY

Roots Butchery was founded with a simple belief: every South African deserves access to quality, fresh meat at prices that don't break the bank. What started as a single store has grown into a family of 175+ butcheries and 45 grills across the country.

We are proudly South African. Our roots run deep in the communities we serve — from Soweto to Sandton, from Cape Town to Polokwane. We employ thousands of South Africans and source our products from local farmers and suppliers wherever possible.

Our six brands — Roots Butchery, Wise, Mammas, Delinyama, 1st Choice, and Roots Grill — each serve a unique community with a unique approach, but all share the same commitment to quality, value, and service.

175+
Butcheries
5,000+
Employees
9
Provinces
20+
Years of Service

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